Hey, I’m Rhi….

…a London-based freelance print designer, originally from Wales, with a lifelong love of art and fashion. I knew early on that I wanted to create — my first “print” was on a pair of black school trousers, covered in big, bold flowers drawn in oil pastels. I was in love with them and thought they were the best trousers ever. My mum was… not so pleased.

Today, moving on from drawing on trousers, I’ve turned that passion into a career I absolutely love. I create hand-painted, repeat-ready prints that help fashion brands stand out. With over seven years of experience, I’ve worked across womenswear, swimwear, and streetwear, adapting my print approach to suit each brand’s unique identity and customer.

I’ve led print direction at supplier level and helped shape the visual identity of Pixie & Peach, a Gen Z-focused fashion brand. I also spent three years in fashion buying at ASOS, which gave me a deep understanding of the creative process and what makes a print commercially successful.

Whether you’re looking for a one-off hero print or a full print direction for your next range, I can take your idea from concept to production-ready repeat — with creativity, clarity, and collaboration at the core.

Got a project in mind?
Book a free 30-minute discovery call — let’s talk prints, ideas, and how we can bring them to life.

Look forward to chatting